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The Sony 7 IV (model ILCE-7M4) is a full-frame mirrorless interchangeable-lens camera manufactured by Sony. It was announced [1] on 21 October 2021 as the successor to the Sony 7 III.
The a7 IVs electronic viewfinder has also been upgraded, and though it doesnt boast the 240 fps refresh rate of the Sony a1, the resolution has been significantly increased from the EVF in the a7 III. Availability is expected in late December at a list price of $2,500. Preorder is available now at B&H, and if you want to get this camera near its release date, preordering is probably wise
Sony launched the 7 IV in October 2021 at $2,499; by 2024, prices often dropped near $2,000.
Sony just announced the long awaited Sony A7 IV full frame mirrorless camera and below is the official press release and several quality reviews of this new mirrorless beast of a camera
## Key Takeaways about You Won't Believe When Sony Unveiled The A7iv Its Release Date Shocked Everyone
The Sony A7 III still holds up very well, even today, but the A7 IV is more advanced in just about every way. The Sony A7 IV carries on the same tradition as the A7 III, combining 4K video capture with high-speed 10fps continuous shooting, but adds in a 36% increase in resolution, up from 24.2MP to 33MP.
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